Senior Marketing Operations
New
Q
QA WolfSoftware testing
Remote (U.S. and Canada only)Full-TimeSenior
SalaryBase Salary: $150,000 -$170,000 USD; OTE: $180,000- $185,000
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Job Details
- Experience
- 5+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles
- Required Skills
- Microsoft Power BISalesforceTableauHubSpotLookerData analytics
Requirements
- Have 5+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles.
- Bring deep data analytics expertise, including the ability to extract, interpret, and communicate insights from large datasets.
- Be proficient in Salesforce.
- Have proficiency with marketing automation platforms such as ActiveCampaign or HubSpot.
- Have proficiency with BI and reporting tools such as Looker, Tableau, or Power BI.
- Have experience building and maintaining dashboards for marketing performance, funnel conversion, and ROI.
- Understand marketing attribution models and campaign influence tracking.
- Be able to identify trends and data integrity issues and resolve them proactively.
- Translate data into clear business recommendations for marketing and sales stakeholders.
- HTML/CSS for email template troubleshooting is a bonus.
- Awareness of email compliance and privacy laws such as GDPR or CAN-SPAM is a bonus.
Responsibilities
- Analyze datasets to identify anomalies, inefficiencies, and opportunities, and recommend improvements based on trends.
- Maintain and optimize Salesforce campaigns, leads and contacts, reporting, and attribution.
- Monitor weekly funnel conversion rates, lead attribution, and touchpoints.
- Track ROI across campaigns, webinars, and events by mapping campaign spend to Salesforce campaign attribution.
- Build dashboards and reporting for executive and team-level visibility into marketing performance.
- Own and evolve SQL/MQL reporting across Salesforce lead and contact objects.
- Implement and optimize campaign influence and multi-touch attribution models.
- Coordinate Field Marketing event invite waves and attendance, including ICP validation and territory assignment.
- Manage campaign lists, drip campaigns in ActiveCampaign, webinar operations, and marketing tools.
- Support timely commission calculations for Sales, CS, SDR, Field Marketing, and Performance Marketing teams.
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