Senior Manager, Performance Marketing

New

JobgetherPerformance marketing

Remote work from approved U.S. locations, excluding D.C. and HawaiiFull-TimeManager

SalaryBase salary of $160,000–$190,000 USD. Department variable annual bonus. Equity in the company.

Apply NowOpens the employer's application page

Job Details

Experience: 7+ years of experience in performance marketing or digital media buying
Required Skills: SQLProduct Analytics

Have 7+ years of experience in performance marketing or digital media buying.
Have hands-on ownership of paid search and paid social campaigns.
Have managed and scaled paid acquisition against CAC, CPA, cost-per-qualified-lead, or profitability targets, including eight-figure annual media budgets.
Bring deep expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization.
Have experience setting strategy for external media agencies, managing execution quality, and transitioning agency-owned work in-house.
Have strong forecasting experience, including monthly spend and volume planning and adapting decisions when performance changes mid-month.
Have strong analytical capabilities, including comfort with SQL and product analytics tools and independently interpreting channel and funnel data.
Have experience developing or executing paid creative strategy with creative teams or agencies.
Be able to translate performance data into investment decisions and business recommendations.
Have practical experience using AI tools such as Claude for analysis, creative iteration, reporting, or other marketing workflows.
Be comfortable operating as a senior individual contributor in a small, flat, high-ownership environment.

Own the paid media channel mix and in-month budget allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and emerging channels.
Manage campaign structure, bidding, pacing, and performance optimization.
Monitor qualified-lead delivery against targets and forecasts, diagnose performance drivers, and allocate investment toward efficient volume.
Own monthly spend and volume inputs for the marketing forecast and adjust plans as performance changes.
Manage Google Ads and Meta campaigns, including audience strategy for prospecting, retargeting, customer lists, lookalikes, and first-party data.
Design, launch, and analyze experiments across audiences, creative, bidding, placements, geographies, and landing destinations.
Launch and scale acquisition channels such as Performance Max, connected TV, podcasts, and expanded direct mail programs, establishing measurement plans before significant investment.
Develop paid creative strategy with creative teams and agencies, covering messaging, formats, testing frameworks, and performance analysis.
Strengthen measurement and attribution, including visibility into incrementality and offline channels.
Partner with analytics, product, and sales teams to optimize the funnel and transition performance marketing responsibilities from an external agency to an in-house model.

View Full Description & ApplyYou'll be redirected to the employer's site