Senior Manager, Organic Growth & Discovery
NewInactive
J
JobgetherDigital publishing
Based in United KingdomFull-TimeManager
This job is no longer active. We keep the page for reference, but the employer may not accept new applications.
Salary not disclosed
Job Details
- Experience
- 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline.
- Required Skills
- SEO
Requirements
- Have 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline.
- Demonstrate experience growing audiences through organic search, content optimization, and discovery strategies.
- Bring strong knowledge of technical SEO, content SEO, AEO, GEO, structured data, and AI-driven discovery.
- Have experience using analytics, competitive intelligence, keyword research, search behavior, and content-performance data to identify and prioritize opportunities.
- Translate complex data and changing discovery trends into practical recommendations for content and product teams.
- Have experience developing scalable optimization processes, standards, tools, templates, or operating frameworks.
- Understand content performance, lifecycle management, discoverability, and audience engagement.
- Have experience partnering with Editorial, Product, Technology, Analytics, and Revenue teams.
- Be able to work strategically while remaining hands-on with data, content, and optimization initiatives.
- Experience in healthcare, regulated content, or another high-trust information environment is preferred.
Responsibilities
- Develop and execute SEO, AEO, and GEO strategies across digital content and experiences.
- Identify audience opportunities using search behavior, competitive intelligence, content-performance data, and discovery trends.
- Turn growth opportunities into recommendations for content, content updates, structured information, and digital experiences.
- Recommend and prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact.
- Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management.
- Partner with Editorial, Product, and Technology teams to improve content performance and technical foundations for organic and AI-driven discovery.
- Develop briefs, standards, tools, templates, and processes for consistent organic-growth practices at scale.
- Establish and monitor KPIs for organic visibility, traffic, engagement, and content performance.
- Work with Analytics to connect discovery performance with repeat usage, known-user acquisition, revenue, and other business outcomes.
- Develop performance insights, testing plans, and strategic recommendations for Editorial and business leaders.