Senior Content Marketing Specialist

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StoryblokB2B technology

Senior Content Marketing Specialist - UK; Location: RemoteFull-TimeSenior

Salary not disclosed

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Job Details

Have 5+ years of experience in content marketing or content strategy.
Have tech industry marketing experience.
Know SEO best practices, including on-page and off-page SEO tactics.
Have content reporting experience, including analyzing data and making recommendations.
Demonstrate exceptional written and verbal communication skills and creative writing ability.
Manage multiple projects simultaneously and work in fast-moving, ambiguous environments.
Follow editorial governance to keep content consistent with brand voice, style, and tone.
Use AI tools to enhance productivity, decision-making, and work quality with sound judgment and critical thinking.

Shape and execute content creation across long-form whitepapers and blog posts, short-form landing pages, and supporting assets.
Generate storytelling-focused thought-leadership content ideas informed by B2B social trends.
Align content marketing with PR, company social media, and executive communications on LinkedIn.
Conduct keyword research using Ahrefs and/or Semrush to identify relevant topics and keyword groups.
Brief videographers and motion graphics experts on content for campaigns, events, and social.
Optimize and monitor the health of Storyblok website content.
Own the case study process from ideation and customer contact through asset creation and publication.
Update older case studies and coordinate with Partner and/or Customer Success teams to maintain quality.
Plan customer-success-story outreach and define and track KPIs for case study efforts.
Help build and launch a UGC programme and support executive communications on LinkedIn.

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