Digital Marketing Specialist
New
B
BiomapasLife sciences, pharma services
Workable workplace: remote; Workable locations: United Kingdom. Lithuania. Poland. Croatia. BulgariaFull-TimeMiddle
SalaryBonus based on annual performance
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Job Details
- Languages
- Fluent English, written and spoken
- Experience
- 3–4 years in marketing, ideally B2B; ... At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns
- Required Skills
- SEOMicrosoft OfficeWordPressCanvaCRM
Requirements
- Hold a degree in Marketing, Business, Communications or a related field.
- Have 3–4 years of marketing experience, ideally in B2B.
- Have at least 1–2 years of hands-on experience running LinkedIn and/or Google Ads campaigns.
- Have working knowledge of SEO, website CMS such as WordPress, and email marketing tools.
- Be comfortable with analytics and reporting, such as GA4.
- Have strong MS Office skills, including Word, Excel, PowerPoint and Outlook.
- Be fluent in English, written and spoken.
- Have strong organization, prioritization and attention to detail.
- Be proactive and able to support a range of team activities.
- Life sciences or pharma services experience is an advantage.
- Experience with CRM, marketing automation or Google Tag Manager is an advantage.
- Be willing to learn AI tools for content, campaigns and analysis; existing experience is an advantage.
- Be confident with Canva or Figma; Adobe Photoshop, Illustrator and video editing are advantages.
Responsibilities
- Run and optimize LinkedIn and Google Ads campaigns, including targeting, A/B testing and budget tracking.
- Set up and maintain conversion tracking, landing pages and retargeting.
- Update website content and support on-page and technical SEO.
- Manage email campaigns, including monthly newsletters and nurture emails.
- Manage day-to-day organic social media and support CRM and marketing automation management.
- Produce reports on digital channel and campaign performance against agreed KPIs.
- Create marketing materials in Canva and support sales presentation design in PowerPoint.
- Write, proofread and edit content, and coordinate marketing activities with agencies and other freelancers.
- Coordinate events and exhibitions, including logistics and marketing collateral.
- Support consistent internal and external communications, including company initiatives.
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