Marketing Technology and Platform AI Specialist (Associate)
New
J
JobgetherMarketing technology
Based in South AfricaContractSenior
Salary not disclosed
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Job Details
- Experience
- Minimum 7 years of experience in paid media, performance marketing, marketing technology, or a closely related field, including agency experience.
- Required Skills
- SEO
Requirements
- Hold a degree in Marketing, Commerce, Information Systems, or a related discipline, or have equivalent professional experience.
- Have a minimum of 7 years of experience in paid media, performance marketing, marketing technology, or a closely related field, including agency experience.
- Have hands-on experience managing campaigns across at least three major advertising platforms.
- Demonstrate experience evaluating and using platform-native AI capabilities, such as Google Performance Max or Meta Advantage+.
- Have current knowledge of advertising, analytics, search, and marketing technology platforms.
- Understand SEO and AEO and the evolving impact of generative and AI-powered search on digital visibility.
- Be able to assess complex marketing technology environments and turn findings into actionable recommendations.
- Understand marketing data access, consent requirements, and POPIA direct marketing considerations.
- Be comfortable working directly with clients, facilitating discussions, presenting findings, and contributing to consulting engagements.
- Be able to work independently and adapt to different client environments, objectives, and technology stacks.
- Explain technical platform capabilities in clear, business-focused language.
- Manage potential conflicts of interest transparently and professionally.
- Current Google Ads and Google Analytics certifications are preferred.
Responsibilities
- Assess clients’ use of Google Ads, Meta, TikTok, GA4, Search Console, and related marketing platforms, including available AI capabilities.
- Map and evaluate native AI functionality for campaign creation, audience targeting, bidding, creative development, measurement, optimization, and performance analysis.
- Identify duplicated capabilities and opportunities to better use existing platform features.
- Determine where differentiated, client-owned intelligence can add value across or above existing marketing platforms.
- Evaluate clients’ SEO and Answer Engine Optimization practices and assess how AI-powered search affects visibility, discovery, and performance.
- Advise on marketing data access, consent, and relevant POPIA requirements for direct marketing.
- Support the evaluation and prioritization of marketing AI opportunities through use-case scoring and pilot selection.
- Contribute platform and AI expertise to client workshops, assessments, and consulting engagements.
- Provide recommendations distinguishing between capabilities best handled by existing platforms and those requiring additional technology or intelligence.
- Disclose agency, platform, or competitor affiliations that could create a conflict of interest before participating in an engagement.
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