Head of Marketing
New
G
GoGlobalB2B workforce solutions
Workable workplace: remote; Workable locations: United Kingdom. South Africa. Portugal. Germany. Spain. ItalyFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of marketing experience
- Required Skills
- SEO
Requirements
- Bring 10+ years of marketing experience.
- Have experience preferably in professional services, outsourced services, Employer of Record (EOR), workforce solutions, or other B2B industries.
- Demonstrate experience developing and executing marketing strategies that generate measurable pipeline and revenue growth.
- Have a strong understanding of modern demand generation and performance marketing practices.
- Have experience leading and scaling marketing teams in a global environment.
- Demonstrate success managing digital advertising, content marketing, events, SEO, and marketing automation.
- Bring a strong commercial mindset and connect marketing activities to revenue outcomes.
- Have stakeholder management experience partnering across Sales, Revenue, and Executive Leadership teams.
- Use a data-driven approach with strong analytical and decision-making capabilities.
- Have a bachelor's degree or equivalent professional experience.
Responsibilities
- Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives.
- Drive demand generation and pipeline creation through integrated marketing campaigns and initiatives.
- Build, lead, and develop a high-performing marketing team focused on measurable business outcomes.
- Partner with Sales, Partnerships, Portfolio Manager, and Revenue Operations teams to align go-to-market activities.
- Develop brand awareness, market positioning, and thought leadership within target markets.
- Oversee content, events, sponsorships, digital marketing, paid advertising, SEO/AEO, marketing automation, lead nurturing, public relations, and promotional campaigns.
- Establish metrics and reporting frameworks to track pipeline contribution, campaign effectiveness, and return on investment.
- Manage marketing budgets and resource allocation.
- Use data and market insights to improve marketing performance and identify growth opportunities.
- Collaborate with executive leadership on long-term revenue planning and market expansion.
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