Head of Marketing

O
OnTheGoSystemsSoftware, SaaS
Workable workplace: remote. Workable locations: Barcelona, Catalonia, Spain. Lisbon, Lisbon, Portugal. Rome, Metropolitan City of Rome Capital, ItalyFull-TimeDirector
Salary not disclosed
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Job Details

Required Skills
SEO

Requirements

  • Use AI agents, automation, and advanced AI workflows in everyday work and demonstrate concrete results.
  • Be hands-on and comfortable with the technical side of marketing.
  • Have experience marketing technical products, ideally software, SaaS, WordPress, or similar.
  • Be comfortable setting up a local development environment and navigating technical tasks with tools such as Claude.
  • Work across different areas of marketing and turn ideas into action.
  • Understand how marketing connects to business results.
  • Work independently and move initiatives forward without detailed instructions.
  • Be comfortable working with changing priorities and ambiguity.
  • Take time to understand customers and the business before proposing solutions.

Responsibilities

  • Own marketing areas such as SEO/GEO/AEO, content and partner collaborations, customer retention and expansion, paid advertising, and client analytics.
  • Identify marketing opportunities and decide which areas to prioritize.
  • Execute marketing initiatives, measure their results, and improve them.
  • Learn the products, industry, competitors, and ecosystem.
  • Speak directly with customers to understand their needs and views of the products.
  • Review company data, existing marketing activities, and opportunities.
  • Build a concrete plan for proposed areas of ownership and explain its rationale.
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