Head of Marketing
O
OptiplayIGaming
Workable locations: Cyprus. Germany. Ukraine. Poland. SlovakiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluency in English (written and spoken).
- Experience
- 3+ years of marketing experience in iGaming
- Required Skills
- SEOBudget management
Requirements
- Have 3+ years of marketing experience in iGaming; game-provider-side experience is preferred.
- Bring a track record of successful campaigns and scaling brand awareness.
- Understand B2B marketing dynamics in the slots/casino ecosystem.
- Have experience with budget allocation, performance analytics, and KPI tracking.
- Bring hands-on expertise in SMM, SEO, and email marketing.
- Have experience managing international trade shows and events.
- Be fluent in written and spoken English.
Responsibilities
- Develop and implement an end-to-end B2B marketing strategy with goals, promotion channels, and measurable KPIs.
- Own marketing budgets, optimize spending, and evaluate campaign ROI.
- Manage brand recognition, industry reputation, and relationships with iGaming media, partners, and influencers.
- Coordinate digital marketing efforts, including SMM, SEO, email campaigns, and content strategy.
- Analyze market trends and competitor strategies and identify growth channels in the iGaming space.
- Build, mentor, and develop a high-performing marketing team.
- Plan and lead participation in international iGaming events and trade shows.
- Collaborate with designers to approve visual assets and maintain consistency across promotional materials.
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