Inbound Marketer
New
P
PavagoDigital marketing
Hiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines, U.S. Business HoursFull-Time
Salary not disclosed
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Job Details
- Languages
- Excellent written English
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- Have proven experience in inbound marketing, content marketing, SEO content writing, and organic lead generation.
- Understand SEO, search intent, keyword research, inbound marketing funnels, and content distribution.
- Create high-quality, SEO-optimized, conversion-focused content.
- Have experience with Google Search Console and Google Analytics 4 (GA4).
- Have experience with SEMrush and Ahrefs or similar SEO platforms.
- Demonstrate strong written English, copywriting, and storytelling skills.
- Analyze content performance and identify optimization opportunities.
- Understand how AI is changing search behavior, SEO, and content discovery.
- Provide a portfolio demonstrating SEO content, inbound campaigns, and lead-generation work.
- Work remotely during U.S. business hours.
Responsibilities
- Create and optimize SEO blog posts, website pages, landing pages, and conversion-focused content.
- Execute inbound strategies across SEO, content marketing, social media distribution, website experiences, and lead-generation funnels.
- Plan and develop lead magnets, calls-to-action, landing-page copy, thank-you pages, nurture copy, and follow-up messaging.
- Research target audiences, search intent, competitors, keyword opportunities, industry trends, and customer pain points.
- Identify content gaps, high-intent topics, and inbound growth opportunities.
- Monitor organic traffic, keyword rankings, search visibility, engagement, conversions, and pipeline contribution.
- Use performance data to improve content, funnels, and distribution.
- Collaborate with marketing and design teams to improve funnel conversion rates.
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