Senior Content Manager

New

GoMiningCrypto products

Georgia. Serbia. Armenia. CyprusFull-TimeManager

Salary not disclosed

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Job Details

Languages: Near-native or native-level English (C1/C2)
Experience: 4+ years of hands-on social media and content management experience.

Have 4+ years of hands-on social media and content management experience.
Have proven experience growing YouTube, Instagram, TikTok, X, LinkedIn, and/or Telegram channels.
Provide a portfolio or case studies demonstrating measurable growth in reach, engagement, acquisition, or revenue.
Have experience working with large-scale B2C digital products.
Show a proven ability to turn social media audiences into registered or paying users.
Have experience with crypto products and communication for mainstream and crypto-native audiences.
Have a strong understanding of social media analytics, attribution, UTMs, and funnel tracking.
Have experience working with KOLs and influencers.
Be able to independently develop strategy, generate ideas, and manage content production.
Have a strong understanding of platform trends, algorithms, and content formats.
Have near-native or native-level English (C1/C2), with excellent writing and editing skills.

Develop content strategies for different audiences, platforms, and markets.
Adapt content to platform-specific formats, algorithms, and user behavior.
Translate complex crypto, financial, and technical products into clear and engaging stories.
Create original content across short-form video, graphics, photos, threads, and other formats.
Manage the content calendar and publishing workflow, and repurpose product updates, PR materials, and long-form content into platform-native social content.
Develop social media as a measurable acquisition and conversion channel, owning KPIs across reach, engagement, traffic, registrations, and paying users.
Set up and maintain tracking through UTMs, attribution, and analytics tools; analyze performance and test new formats and growth hypotheses.
Build and scale KOL and influencer collaborations, from sourcing and briefing to negotiation and ROI measurement.
Monitor community sentiment, manage moderation, and support crisis communication across social channels.
Coordinate multi-channel campaigns with Product, Design, Legal, and Leadership, ensuring content complies with regulatory requirements for financial and crypto products.

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