Associate Manager - Field Marketing
New
V
Veeva SystemsLife sciences software
New York - New York CityFull-TimeManager
SalaryBase pay: $65,000 - $115,000
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Job Details
- Experience
- 2+ years of relevant B2B marketing experience
- Required Skills
- Microsoft ExcelHubSpot
Requirements
- Have 2+ years of relevant B2B marketing experience.
- Demonstrate experience writing engaging, value-driven, customer-first campaign copy for landing pages, emails, and organic and paid social posts.
- Have experience project-managing and executing marketing campaigns and events.
- Have some experience with marketing automation such as Marketo, HubSpot, or Pardot.
- Be familiar with CRM systems.
- Have working knowledge and some experience with email, paid and organic social, live and virtual events, and advertising.
- Be detail-oriented and data-driven, and willing to dig in to get things done.
- Bring self-motivation and a willingness to learn and take on challenges.
- Nice to have: experience in a high-growth software or technology company.
- Nice to have: advanced Excel skills for data analysis.
- Nice to have: account-based marketing experience.
- Nice to have: experience with Asana or a similar project management tool.
- Nice to have: experience using AI tools such as Gemini or Claude.
Responsibilities
- Lead and support marketing programs across email, paid and organic LinkedIn, live and virtual events, and ABM.
- Own assigned customer retention, customer success, and demand-generation programs.
- Project-manage and execute integrated campaigns from start to finish.
- Write email, landing page, and social media copy focused on customer voice and value.
- Measure programs and analyze campaign results to improve future programs.
- Coordinate program components with product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing.
- Bring recommendations based on results to planning cycles.
- Assist with weekly, monthly, and annual campaign reporting and metrics.
- Use Veeva’s Marketo instance to execute programs and capture measurement data.
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