Fashion Paid Media Senior Performance Analyst
New
P
Power DigitalDigital marketing
Remote - Brazil; Remote - Chile; Remote - Costa Rica; Remote - Ecuador; Remote - Honduras; Remote - Mexico; Remote - PeruFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role
- Experience
- 5-6 years of digital marketing experience; 4+ years in an agency setting; Minimum 3 years of hands-on experience with Search Engine Marketing; Minimum 3 years of hands-on experience with Meta ads direct response campaigns
- Required Skills
- Google Analytics
Requirements
- Have 5-6 years of digital marketing experience, including 4+ years in an agency setting.
- Have at least 3 years of hands-on Search Engine Marketing experience.
- Have experience developing and optimizing campaigns, including bid optimization, keyword research, and ad copy development for large enterprise accounts.
- Have significant campaign management experience in at least three additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Have at least 3 years of hands-on experience with Meta direct response campaigns.
- Bring lead generation and B2B experience.
- Be proficient in Google/Microsoft Office Suite and Google Analytics.
- Have expert knowledge of funnel marketing and paid advertising within the marketing funnel.
- Be able to derive meaningful insights from marketing data and communicate the story beyond the statistics.
- Have advanced spoken and written English proficiency.
Responsibilities
- Lead paid advertising strategy and performance marketing for key accounts.
- Manage campaign execution, quality assurance, budget pacing, and budget recommendations.
- Serve as the primary escalation point for key accounts and resolve performance issues.
- Develop proactive strategy recommendations and maintain client testing roadmaps.
- Apply cross-channel expertise in attribution, incrementality, and advanced measurement.
- Communicate with clients and internal teams, leading strategic and performance discussions.
- Mentor team members through coaching, training, and escalation support.
- Audit existing accounts and contribute strategic insights to new business pitches.
- Leverage AI technologies to optimize workflows, insights, and performance.
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