Senior Performance / Growth Marketer
T
TheoriCybersecurity SaaS
Remote (US/CAN)Full-TimeSenior
SalaryCompetitive salary + equity
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Job Details
- Experience
- 6+ years
- Required Skills
- SEO
Requirements
- Have 6+ years of experience in performance, growth, or demand generation marketing, including at least 4 years in B2B SaaS.
- Have hands-on experience managing paid budgets, including LinkedIn Ads and Google Ads, and be able to discuss results.
- Have expert-level HubSpot experience, including building workflows and lead scoring from scratch and setting up attribution reporting.
- Have hands-on Webflow expertise, including CMS collections, components, and publishing workflows, and experience owning a B2B company website.
- Have working knowledge of SEO, GA4, and Google Tag Manager, plus conversion tracking, UTMs, pixels, and ad platform integrations.
- Be able to build reports, interpret funnels, and make budget decisions using data.
- Have a record of experiments that improved conversion rate, cost per opportunity, or pipeline.
- Have experience marketing to technical or senior buyers with long sales cycles and buying committees.
- Communicate clearly in writing across marketing, sales, and leadership.
- Cybersecurity, DevSecOps, or developer-adjacent product marketing experience is a nice to have.
Responsibilities
- Manage paid campaigns across LinkedIn Ads, Google Ads search and display, and retargeting, including audiences, budgets, bidding, creative trafficking, UTMs, and conversion tracking.
- Test new paid channels such as Reddit, G2, security-focused publishers, and newsletters, and scale channels that perform.
- Run and document A/B tests on audiences, offers, copy, and landing pages.
- Manage HubSpot Marketing Hub, including lead capture, forms, landing pages, lists, segments, and nurture workflows.
- Own lead scoring, lifecycle stages, lead routing, and the MQL-to-SQL handoff with Sales; maintain CRM data quality.
- Manage the Xint website, including page updates, new pages, navigation, demo requests, and campaign landing pages.
- Optimize demo-request conversion rates and manage technical and on-page SEO, site speed, GA4, and Google Tag Manager.
- Build HubSpot dashboards and attribution reports connecting spend to pipeline and revenue, and report monthly on what to scale, fix, or cut.
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