Senior Performance / Growth Marketer

TheoriCybersecurity software

Remote (US/CAN)Full-TimeSenior

SalaryCompetitive salary + equity

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Job Details

Experience: 6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS.
Required Skills: SEO

Have 6+ years of experience in performance, growth, or demand generation marketing, including at least 4 years in B2B SaaS.
Have direct, hands-on management experience with paid budgets, including LinkedIn Ads and Google Ads.
Have expert-level HubSpot experience, including building workflows and lead scoring from scratch and setting up attribution reporting.
Have hands-on Webflow expertise, including CMS collections, components, and publishing workflow, and experience owning a B2B company website.
Have working knowledge of SEO, GA4, and Google Tag Manager.
Have experience with conversion tracking, UTMs, pixels, and ad platform integrations.
Be able to build reports, interpret a funnel, and make budget decisions using data.
Have a record of experiments that improved conversion rate, cost per opportunity, or pipeline.
Have experience marketing to technical or senior buyers, including in long sales cycles and buying committees.
Have clear written communication across marketing, sales, and leadership.

Manage paid campaigns end to end across LinkedIn Ads, Google Ads search and display, and retargeting.
Test new paid channels, including Reddit, G2, security-focused publishers, and newsletters, and scale effective channels.
Run and document A/B tests on audiences, offers, copy, and landing pages.
Manage HubSpot Marketing Hub, including lead capture, forms, landing pages, lists, segments, and nurture workflows.
Own lead scoring, lifecycle stages, lead routing, and the MQL-to-SQL handoff with Sales.
Maintain CRM data quality through properties, deduplication, enrichment, and governance.
Own the Xint website, including page updates, new pages, navigation, demo requests, and campaign landing pages.
Run conversion rate optimization and manage technical and on-page SEO, site speed, GA4, and Google Tag Manager.
Build HubSpot dashboards and attribution reporting that connect spend to pipeline and revenue, and report monthly on what to scale, fix, or cut.

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