Senior Performance Marketing Strategist

New

Location: Toronto, ON, requires 4 overlap hours with 9am - 5pm ESTFull-TimeSenior

SalaryCompetitive compensation plus quarterly bonuses

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Job Details

Experience: 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
Required Skills: SalesforceHubSpot

Have 3+ years of hands-on B2B paid media experience, including at least 1 year in B2B SaaS.
Have held a client-facing strategy role with ownership of client communication, not just execution.
Show a track record of hitting MQL, SQL, or pipeline targets for B2B clients.
Have direct responsibility for at least $50k in monthly ad spend across multiple accounts.
Have deep Google Ads experience and experience with at least one of LinkedIn, Meta, or Microsoft Ads.
Have a working command of GA4, GTM, and CRM attribution, including HubSpot or Salesforce.
Be able to lead senior client calls and defend recommendations under pressure.
Be able to turn campaign data into clear recommendations and guide client decisions.

Develop paid media strategies aligned to client business goals and North Star Metrics.
Own forecasting and budget pacing against quarterly and annual targets.
Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions.
Steer client conversations toward decisions, priorities, and committed next steps.
Manage a portfolio of 4–7 B2B clients as the primary strategic contact.
Build trust with senior marketing, demand generation, and executive stakeholders.
Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
Own conversion tracking integrity across GA4, GTM, and CRM.
Diagnose performance issues across tracking, structure, bidding, creative, and demand.
Drive AI-assisted campaign strategy, creative testing, and measurement.

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