Senior Product Marketing Manager, Platform
New
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OutreachEnterprise platform software
Listing location: United States; Workplace type: Remote; Structured job location: United StatesFull-TimeManager
SalaryThe annual base salary range for this role is $135,000-$150,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits.
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Job Details
- Experience
- 6+ years of enterprise platform software experience
Requirements
- Have 6+ years of enterprise platform software experience focused on a highly technical product area.
- Bring experience with governance, interoperability, security, and integration.
- Define and execute go-to-market strategies.
- Demonstrate product marketing expertise in messaging and positioning, market enablement for go-to-market teams, customer and event presentations, product launches, and event content.
- Show curiosity about AI and a record of learning and adapting quickly, including experimenting with AI tools for research, creation, and launches.
- Influence and align stakeholders, including without direct authority, and bring a data-informed perspective to decision-making.
- Tell clear, value-based stories that communicate complex information persuasively and with empathy to diverse audiences.
- Balance big-picture thinking with attention to detail and turn plans into action.
- Adapt to change and focus on outcomes for the business, team, and customer.
Responsibilities
- Lead monthly releases and quarterly go-to-market launches for Platform Services offerings, from strategy through execution.
- Build strategic go-to-market plans in collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams.
- Build expertise in the Outreach AI Revenue Platform and its best practices.
- Identify strategic partner integration and co-marketing opportunities with the Partner team.
- Analyze the competitive landscape and develop value propositions, positioning, and messaging for Platform features and integrations.
- Deliver launch content packages that equip Marketing, Sales, Partners, and Customer teams to take offerings to market.
- Collaborate with Marketing on event content, product videos, demos, training materials, case studies, campaigns, and public and analyst relations.
- Share customer feedback with Product and leadership to inform roadmap priorities and recommendations.
- Use AI to synthesize customer and market insights and draft and refine launch messaging and enablement content.
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