Head of Inbound & Demand Generation
New
S
SimetrikFinancial operations software
Remote – United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 10+ years B2B demand generation, inbound, or growth marketing in enterprise software (3+ years in fintech, payments, banking, or enterprise finance software)
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of B2B demand generation, inbound, or growth marketing experience in enterprise software.
- 3+ years of experience in fintech, payments, banking, or enterprise finance software.
- Experience building and running inbound demand engines covering SEO, content, automation, nurture, and conversion.
- Experience marketing to US enterprise buyers, including CFOs, COOs, Controllers, or Heads of Payments.
- Experience leading and defending MQL-to-SQL conversion and marketing-sourced pipeline to senior leaders on a weekly basis.
- Evidence that organic and content channels generated pipeline, not just traffic or followers.
- Experience running field and events programs with measurable pipeline impact.
- Hands-on builder-operator approach, with a willingness to execute before delegating.
- Working knowledge of payments, banking operations, or financial controls.
- Based and authorized to work in the US.
- Nice to have: experience with Salesforce, HubSpot, Claude, and intent, enrichment, SEO, or web analytics tools.
Responsibilities
- Build and own the integrated US inbound and demand generation engine from strategy through execution.
- Own US marketing-sourced pipeline and report performance weekly with Sales.
- Improve conversion and velocity across the visit-to-MQL-to-SAO funnel.
- Set lead-quality and handoff standards for MQL-to-opportunity conversion.
- Own US buyer conversion paths on simetrik.com and work with GTM Engineering on website performance.
- Develop SEO and content-led demand for the US ideal customer profile.
- Plan webinars and digital programs with tracked pipeline.
- Oversee US LinkedIn campaigns and company-page effectiveness.
- Execute named-account ABM, field events, executive community, and PR programs tied to pipeline generation.
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