Demand Generation Manager
A
ApartmentIQPropTech martech
Work from home across most of the U.S.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of hands-on experience in B2B marketing
- Required Skills
- SalesforceSEOHubSpot
Requirements
- Have 5+ years of hands-on B2B marketing experience focused on demand generation and customer acquisition campaigns.
- Have experience working in a fast-paced, high-growth startup or technology company environment.
- Bring tactical expertise in at least two growth channels, such as Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support.
- Have working knowledge of marketing automation platforms, CRM systems, and other marketing technologies.
- Collaborate closely with Sales, SDRs, and core marketing team members.
Responsibilities
- Execute day-to-day demand generation and ABM programs that drive pipeline across key segments and buying committees.
- Partner with GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
- Test and optimize channels, ad creatives, and audiences to identify growth opportunities and improve channel efficiency.
- Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging.
- Run experimentation cycles on ad copy, creative assets, and outbound tactics using performance data and sales feedback.
- Monitor and report campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
- Partner with Marketing and RevOps on campaign tracking, lead routing, lead scoring, and attribution.
- Track day-to-day ad spend and campaign forecasting.
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