Marketing Manager (Performance Marketing)

Maker LabDigital marketing

India, APAC-friendly time zone, starting at 5:30 a.m. ISTContractManager

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Languages: Exceptional verbal and written English communication and presentation skills.
Experience: 6+ years of experience in Performance Marketing or Paid Media Operations
Required Skills: Microsoft ExcelA/B testingGoogle Sheets

Hold a BA/BS degree or have equivalent experience.
Bring 6+ years of experience in Performance Marketing or Paid Media Operations.
Have a documented track record of driving bottom-of-funnel conversions, including sales or activations.
Have hands-on experience or deep oversight of performance media buying through Google Ads, including Search, Display, and YouTube.
Have experience designing and managing structured Learning Agendas, including A/B and incrementality testing.
Demonstrate advanced proficiency in Google Sheets or Excel and the ability to synthesize raw data into performance narratives.
Have experience managing complex forecasting and budget pacing for high-spend accounts.
Have experience working directly with media agencies, writing briefs, and holding teams accountable to KPIs and pacing.
Have experience in consumer electronics or high-volume e-commerce.
Have expert-level knowledge of full-stack media platforms.
Be familiar with analytics and data visualization tools for building automated performance dashboards.
Have experience managing media across multiple markets.
Have exceptional verbal and written English communication and presentation skills.

Translate product strategies into actionable media briefs and coordinate campaign activation and operations with media agency teams.
Develop and manage multi-channel traffic and conversion forecasts.
Monitor investment pacing and identify optimization opportunities or anomalies, including GStore inventory and out-of-stock risks.
Own the Learning Agenda roadmap and coordinate A/B testing, experimentation, and creative refreshes with agency partners.
Document test results and integrate learnings into the overarching strategy.
Consolidate performance data and communicate traffic and sales performance through reporting and recommendations.
Establish a Direct Response reporting cadence for leadership and cross-functional stakeholders.
Define implementation methods and timelines and coordinate product, marketing, and sales teams.
Ensure digital marketing activities comply with internal policies, privacy regulations, and brand safety guidelines.

View Full Description & ApplyYou'll be redirected to the employer's site