Growth Marketing Director
T
Tivity HealthHealth and wellness
United StatesFull-TimeDirector
SalaryThe salary range for this opportunity is $114,800 to $160,700.
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Job Details
- Experience
- 8+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
- Required Skills
- CRM
Requirements
- 8+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
- Proven success scaling subscription, membership, fitness, wellness, SaaS, healthcare, or related engagement outcomes.
- Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics.
- Demonstrated success achieving aggressive acquisition and revenue goals.
- Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies.
- Bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent experience preferred.
- Experience in fitness, health club, wellness, Medicare, employer health, or consumer subscription businesses preferred.
- Familiarity with Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems preferred.
- Experience managing partnerships, referral channels, and membership marketing programs preferred.
Responsibilities
- Own membership acquisition, subscription revenue, and engagement growth targets.
- Develop annual and quarterly growth plans aligned to revenue objectives.
- Lead omnichannel acquisition programs and audience segmentation strategies.
- Manage acquisition budgets and optimize channel spend against ROAS and LTV:CAC.
- Develop testing roadmaps to improve engagement, enrollment, and subscription conversion.
- Partner with Product and UX teams on website performance, A/B and multivariate testing, and member-journey improvements.
- Lead CRM programs across email, SMS, mobile, and in-app engagement, including onboarding, renewal, and win-back campaigns.
- Use marketing and member analytics to guide investment decisions and growth strategies.
- Create executive-facing presentations summarizing strategy, performance, insights, and recommended actions.
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