CRM Program Manager
New
J
JobgetherLifecycle marketing
BrazilContractManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of professional experience in CRM, lifecycle marketing, retention marketing, or a closely related discipline.
- Required Skills
- SQL
Requirements
- Have 5+ years of professional experience in CRM, lifecycle marketing, retention marketing, or a closely related discipline.
- Bring hands-on experience with modern CRM/ESP platforms such as Iterable, Braze, Customer.io, or equivalent systems, including journey building and audience segmentation.
- Demonstrate experience owning CRM strategy and roadmaps with measurable impact on acquisition, engagement, retention, or revenue.
- Have strong analytical capabilities and experience with dashboards, experimentation frameworks, performance metrics, and SQL or similar analytical tools.
- Have working knowledge of email deliverability principles and best practices.
- Have experience managing CRM programs across multiple markets or regions.
- Bring strong cross-functional program management skills coordinating initiatives across Marketing, Product, Engineering, Data, Creative, and regional stakeholders.
- Have experience using AI and automation to improve marketing processes, productivity, personalization, or content development.
- Be able to develop creative briefs and contribute directly to customer-facing messaging when required.
- Combine strategic thinking with hands-on work across platforms, data, workflows, and execution.
Responsibilities
- Own the end-to-end CRM strategy and roadmap across email, in-app, push notifications, and messaging applications.
- Develop messaging-channel strategies by market and evaluate, pilot, and scale platforms such as WhatsApp, WeChat, and KakaoTalk.
- Manage CRM platforms and technology partners, including vendor relationships, contracts, feature adoption, and platform compliance.
- Partner with Product Managers and Engineers to design lifecycle programs, in-product messaging, event instrumentation, and journey-delivery mechanisms.
- Define audience segmentation and lifecycle frameworks, and oversee audience and list management across markets.
- Design automated customer journeys, personalization strategies, and experimentation standards.
- Own CRM KPIs, dashboards, reporting, and cross-market performance analysis, including email deliverability.
- Lead CRM experiments and major campaigns, product launches, promotions, and regional initiatives.
- Coordinate cross-functional work across Marketing, Product, Engineering, Data, Creative, Growth, and regional teams.
- Lead AI and automation initiatives for personalization, segmentation, content, reporting, and workflow optimization.
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