CRM Program Manager
New
C
CamblyConsumer marketing
CRM Program Manager - Brazil (contract - remote); Location: Rio de Janeiro; Secondary Locations: Sao Paulo; Workplace: RemoteContractManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of experience in CRM, lifecycle, or retention marketing
- Required Skills
- SQL
Requirements
- Have 5+ years of experience in CRM, lifecycle, or retention marketing.
- Bring hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io.
- Have experience building journeys and audience segmentation.
- Show a track record of owning CRM strategy and roadmaps with measurable impact on acquisition, engagement, and retention.
- Have strong analytical skills and be comfortable with dashboards, experimentation, and SQL or similar tools.
- Have working knowledge of email deliverability best practices.
- Have experience running multi-market or international CRM programs.
- Bring cross-functional program management and stakeholder communication skills.
- Have strong writing skills and the ability to brief creative teams or draft copy.
- Bring curiosity and hands-on experience using AI and automation to improve marketing workflows.
Responsibilities
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives.
- Lead messaging-app channel strategy by market, taking platforms from evaluation and pilot through rollout.
- Manage CRM platform relationships, messaging providers, and official business account setups, including template approvals and policy compliance.
- Partner with product managers and engineers to design lifecycle programs, in-product messaging, event instrumentation, and journey delivery.
- Define audience segmentation and lead qualification frameworks, and maintain audience lists across markets.
- Own CRM KPIs, dashboards, reporting, email deliverability, and experimentation across channels.
- Lead campaign planning, execution, and retrospectives, coordinating stakeholders across marketing, product, engineering, data, and regional teams.
- Automate reporting, monitoring, and workflows using AI, scripts, and no-code or low-code tools.
- Lead AI adoption in CRM, including personalization, copy generation, segmentation, journey optimization, and localization.
View Full Description & ApplyYou'll be redirected to the employer's site
