Senior Manager, Product Marketing and Client Expansion
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in B2B SaaS product marketing
Requirements
- Have 7+ years of experience in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing.
- Have proven success owning go-to-market strategy and execution for a complex portfolio, from sales enablement through external product launches.
- Demonstrate exceptional writing and editing skills and the ability to create benefit-driven messaging.
- Translate complex product concepts into clear positioning, compelling narratives, and practical marketing materials for different audiences.
- Collaborate effectively with Product, Sales, Client Success, Demand Generation, and Marketing teams.
- Use campaign, engagement, conversion, expansion, and renewal metrics to evaluate and improve marketing strategy.
- Manage multiple projects while prioritizing high-level objectives and measurable outcomes.
- Bring a hands-on, proactive approach and ownership from strategy through execution.
- Experience in a fast-paced environment, particularly a private-equity-backed SaaS organization or similarly dynamic business, is preferred.
- Experience with rapid growth, multiple acquisitions, or significant portfolio expansion is strongly preferred.
Responsibilities
- Develop product positioning and messaging across products and customer segments.
- Partner with Product teams to plan and execute go-to-market strategies for products, features, and enhancements.
- Write and refine external-facing product messaging for websites, review platforms, sales materials, and customer-facing channels.
- Create sales enablement resources, including pitch decks, brochures, toolkits, and comparison charts.
- Conduct competitive analysis and use market intelligence to improve positioning, messaging, and enablement.
- Monitor positioning and messaging performance using engagement and conversion data.
- Own client expansion demand generation strategy and identify customer and product opportunities for revenue growth.
- Develop communications demonstrating the value of upgrades, expansions, and renewals.
- Execute targeted client communications and campaigns to increase engagement and expansion revenue.
- Test campaigns, evaluate upgrade, expansion, and renewal performance, and refine strategies based on results.
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