Demand Generation Manager
Z
ZscalerCybersecurity
Remote - USAFull-TimeManager
Salary127,400 - 182,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years experience with demand generation marketing strategies
- Required Skills
- Tableau
Requirements
- Demonstrated curiosity about AI tools and a history of integrating new technologies into daily workflows.
- Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions in a functional domain.
- 8+ years of experience with demand generation marketing strategies.
- Experience with paid acquisition, email marketing, content syndication, and virtual events.
- Knowledge of B2B technology sales cycles and buyer journeys.
- Experience marketing to C-level and practitioner audiences in technical functions at enterprise accounts.
- Proficiency evaluating campaign performance metrics to inform strategy and tactics.
- Preferred: experience with SFDC, Marketo, Tableau, and Google Suite.
- Preferred: track record building pipeline at startup and enterprise levels.
Responsibilities
- Develop, implement, and optimize full-funnel, multi-touch campaigns across email, social media, paid ads, webinars, and other channels.
- Generate and accelerate pipeline, drive cross-sell and upsell opportunities, and increase brand awareness through campaigns.
- Design lead-nurturing programs aligned with Product Marketing Managers and Sales Development teams.
- Partner with content and product teams to deliver whitepapers, case studies, videos, and eBooks aligned to funnel stage and target audiences.
- Monitor campaign metrics, including conversion rates, pipeline growth, and ROI, and recommend optimization tactics.
- Collaborate with analytics teams to build dashboards and reporting tools that track performance against KPIs.
View Full Description & ApplyYou'll be redirected to the employer's site
