Demand Generation Manager
C
CoupaEnterprise software
Listing location: New York, New York, United States; Workplace type: RemoteFull-TimeManager
Salary104,000 - 145,333 USD per year
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Job Details
- Experience
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Required Skills
- SalesforceTableau
Requirements
- Bring 4+ years of B2B enterprise software experience in growth marketing or demand generation.
- Have experience with funnel metrics and levers for generating qualified leads and accelerating pipeline velocity.
- Have experience with Salesforce.com and Marketo; both are required.
- Be data- and metrics-focused, with experience using marketing technology solutions.
- Bring self-motivation and resourcefulness to work in a fast-paced, ambiguous environment.
- Be able to adapt to evolving opportunities.
- Have organizational skills to manage multiple tasks and priorities.
- Procurement or Supply Chain persona marketing experience is highly preferred.
- Tableau experience is preferred.
- Experience with Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.
Responsibilities
- Drive high-quality lead generation across multiple channels.
- Partner with sales development and marketing operations to help sales teams convert leads into qualified pipeline for new logo acquisition within North America.
- Execute demand generation programs across email, webinars or virtual events, content syndication, and other third-party programs.
- Use data and analytics tools to measure program effectiveness, track KPIs, and report to stakeholders.
- Apply a test-measure-learn approach to iterate on and optimize programs.
- Implement lead nurturing programs to guide prospects from awareness through consideration to purchase.
- Partner with Product Marketing, Content, and Customer Marketing to execute demand generation programs.
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