Director, Marketing Operations
New
M
Morning ConsultMarket intelligence
Remote - United StatesFull-TimeDirector
SalaryThe expected salary range for this position is $124,900 – $205,500, with a midpoint of $165,200. This role is eligible for an equity grant
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Job Details
- Experience
- 10+ years in marketing ops or a related function, with 8+ hands-on in marketing automation.
- Required Skills
- SalesforceHubSpot
Requirements
- Have 10+ years in marketing operations or a related function, including 8+ hands-on years in marketing automation.
- Bring deep HubSpot and Salesforce expertise, including Process Builder, understanding of APEX functions, and deployment and maintenance of custom objects for marketing use cases.
- Have B2B experience, including work at a post-Series B or C company of roughly 200–1,000 people with a sales team of 30+.
- Have owned lifecycle operations, lead routing, and MQL-based reporting while working closely with BizDev or SDRs.
- Have experience supporting paid marketing and running ABM or supporting enterprise selling.
- Have working knowledge of GDPR and global consent.
- Have managed people and owned a function, roadmap, and budget.
- Have strong project management skills, including managing multiple initiatives and shifting context while maintaining detail.
- Have shipped AI agents or automations, such as with Claude Code, Cursor, Clay, n8n, or similar, with measurable impact.
- Have experience with forms, landing pages, UTMs, and tracking.
Responsibilities
- Set the marketing operations roadmap, own the martech stack and budget, and plan targets and spend with Finance.
- Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.
- Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev, including SLAs.
- Own the HubSpot–Salesforce integration and data model so leads reach the right owner.
- Build lifecycle-stage funnel reporting and paid media attribution, and advise leadership on spend allocation.
- Manage global consent with Legal, including GDPR, CCPA, and CAN-SPAM, and oversee enrichment, deduplication, and launch QA.
- Ship AI agents and automations for scoring, routing, enrichment, QA, and reporting; own the AI roadmap and measure its returns.
- Manage and grow a Senior Marketing Operations Specialist and shape future headcount.
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