Customer Advocacy Marketing Manager
New
A
AlphaSenseMarket intelligence software
Remote - United StatesFull-TimeManager
SalaryBase Compensation Range $90,000 — $124,000 USD. You may also be offered a performance-based bonus, equity, and a generous benefits program.
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Job Details
- Experience
- 5+ years of experience in customer marketing, content marketing, or marketing operations
- Required Skills
- SalesforceBudget management
Requirements
- Bring 5+ years of experience in customer marketing, content marketing, or marketing operations.
- Demonstrate ownership of both strategy and execution.
- Have a track record of setting a content roadmap and prioritizing initiatives by business impact.
- Have experience owning content projects end-to-end, including legal and compliance coordination.
- Have experience managing vendor relationships and budgets; review-generation or reference platforms are preferred.
- Have strong written communication skills and an ability to turn customer insight into compelling assets.
- Have experience with CRM systems such as Salesforce; experience with content intelligence tools such as Peerbound or Gong is preferred.
- Be comfortable managing on-site logistics for large customer-facing events.
Responsibilities
- Define the annual case study and proof-point content roadmap with Product Marketing, aligned to revenue and pipeline priorities.
- Prioritize customer stories, quotes, and proof points by expected pipeline, bookings, and adoption impact.
- Manage customer content from sourcing through legal and customer approval, including quotes, testimonials, case studies, and spotlights.
- Use tools such as Peerbound to turn customer insights from Gong calls into approved content.
- Own the customer reference database and review-generation program across G2, Gartner Peer Insights, and TrustRadius.
- Manage review-platform vendor relationships, budgets, contract renewals, and spend decisions.
- Manage customer logo usage in accordance with contract terms and legal and brand compliance.
- Run the annual customer awards program, from nominee sourcing through event integration.
- Coordinate on-site video filming and customer engagement at flagship events, including schedules and signed participation agreements.
- Refine content workflows, project-manage approvals, report on content impact, and coordinate with Sales, CS, Product Marketing, and Legal.
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