Sr. Public Relations Manager
B
BloomerangNonprofit technology
Remote, US; within the U.S. and select Canadian Provinces onlyFull-TimeManager
SalaryThe salary range for this position is $100,500 - $167,600. You may also be eligible for a discretionary bonus.
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of experience in public relations or media relations
- Required Skills
- Writing
Requirements
- Have 8+ years of experience in public relations or media relations, ideally in-house or at an agency in B2B, SaaS, or technology.
- Show a track record of securing earned media placements and judging which stories are worth pursuing before pitching.
- Have established relationships with journalists and editors covering technology, SaaS, or the nonprofit sector.
- Write effectively across pitches, bylines, op-eds, and press releases.
- Be comfortable responding to trendjacking and reactive media opportunities with same-day speed.
- Be familiar with AI tools such as ChatGPT, Gemini, or Claude and their use in pitch personalization, media monitoring, and content drafting.
- Know when human judgment and relationship-building are needed to secure a placement rather than relying on AI-generated drafts.
- Have experience managing an awards submission calendar and podcast placement pipeline.
- Have experience working directly with C-suite executives to shape and pitch their points of view, translating priorities and voice into media-ready angles under deadline pressure.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field is a nice to have.
Responsibilities
- Own the earned media strategy and build a proactive pipeline that turns product launches, data, and research findings into pitch-ready stories.
- Lead media relations and pitching across tier, technology, and nonprofit trade press, building and maintaining reporter relationships.
- Evaluate outlet and placement opportunities using share-of-voice impact and AI-citation visibility (GEO/AEO).
- Write and place bylines, op-eds, and press releases, working with executives to shape their points of view into pitch-ready copy.
- Manage trendjacking responses when news cycles create an opening for Bloomerang's point of view.
- Manage the awards submission calendar and coordinate materials and applications with internal stakeholders.
- Track placements, share of voice, and coverage quality, distinguishing earned coverage from paid or sponsored activity in reporting.
- Pitch podcasts and Substack placements as extensions of the earned media strategy.
- Use AI tools to personalize pitches, monitor media opportunities, and draft bylines and award submissions while maintaining brand voice and editorial quality.
View Full Description & ApplyYou'll be redirected to the employer's site