Sr. Public Relations Manager
B
BloomerangNonprofit technology
Fully remote position (within the U.S. and select Canadian Provinces only)Full-TimeManager
SalaryThe salary range for this position is $100,500 - $167,600. You may also be eligible for a discretionary bonus.
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Job Details
- Experience
- 8+ years of experience in public relations or media relations
- Required Skills
- Writing
Requirements
- 8+ years of experience in public relations or media relations.
- Ideally have in-house or agency experience in B2B, SaaS, or technology.
- Demonstrate a track record of securing earned media placements and evaluating stories before pitching.
- Have established relationships with journalists and editors covering technology, SaaS, or the nonprofit sector.
- Write effectively across pitches, bylines, op-eds, and press releases.
- Be comfortable responding to trendjacking and reactive media opportunities at same-day speed.
- Be familiar with AI tools such as ChatGPT, Gemini, or Claude for pitch personalization, media monitoring, and content drafting.
- Have experience managing an awards submission calendar and podcast placement pipeline.
- Have experience working directly with C-suite executives to shape and pitch their point of view under deadline pressure.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field is nice to have.
Responsibilities
- Own the earned media strategy and build a proactive pipeline of pitch-ready stories from product launches, data, and research.
- Lead media relations and pitching across tier, technology, and nonprofit trade press, building and maintaining reporter relationships.
- Evaluate outlet and placement opportunities using share-of-voice impact and AI-citation visibility (GEO/AEO).
- Write and place bylines, op-eds, and press releases with executives.
- Manage trendjacking responses when news cycles create an opening for Bloomerang's point of view.
- Manage the awards submission calendar and coordinate materials with internal stakeholders.
- Track placements, share of voice, and coverage quality, separating earned coverage from paid or sponsored activity.
- Pitch podcasts and Substack placements as extensions of the earned media strategy.
- Use AI tools to personalize pitches, monitor media opportunities, and draft bylines and award submissions while maintaining brand voice and editorial quality.
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