Group Account Director, B2B
New
W
WpromoteB2B digital marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
Salary140,000 - 165,000 USD per year
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Job Details
- Experience
- 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment; 5-6+ years of B2B client management experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 10-12+ years managing client relationships in an agency environment across SaaS, professional services, or other complex solution categories.
- Have 5-6+ years of B2B client management experience.
- Have experience overseeing enterprise-sized client relationships and guiding multiple account teams.
- Demonstrate success strengthening client relationships, retaining business, and identifying organic growth opportunities.
- Have experience developing and executing integrated digital marketing strategies across paid search, organic search, paid social, programmatic, email, content, and other relevant channels.
- Have experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement.
- Understand B2B sales cycles, buying committees, funnel stages from MQA through closed-won, and revenue KPIs.
- Have experience with CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase.
- Be able to translate media, attribution, and business performance data into insights and recommendations for VP and C-suite stakeholders.
- Have strategic marketing experience in competitive assessments, industry analysis, audience segmentation, and go-to-market planning.
- Have experience overseeing multiple enterprise clients with combined media budgets exceeding $80 million.
- Have financial acumen in account profitability, scopes of work, staffing plans, and resource allocation.
- Have experience managing, mentoring, and developing account leaders and cross-functional teams.
- Have a bachelor’s degree in Marketing, Communications, Business, or a related field.
Responsibilities
- Serve as the senior relationship leader and escalation point for a portfolio of complex B2B client accounts.
- Build partnerships with VP and C-suite stakeholders and advise them on business, marketing, and growth priorities.
- Oversee account growth, retention, strategic direction, health, and profitability.
- Identify organic growth opportunities and support broader new business efforts.
- Guide integrated, full-funnel marketing strategies across channels including Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content.
- Oversee statements of work, deliverables, renewals, scope changes, and change orders.
- Lead executive client meetings, quarterly business reviews, annual planning, and other strategic conversations.
- Interpret analytics, CRM, and marketing automation data to assess performance and identify pipeline and revenue opportunities.
- Manage account staffing, resource allocation, agency hours, forecasting, and scope.
- Develop account leaders and collaborate with cross-functional teams to deliver campaigns and improve account management practices.
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