Field & Events Marketing Manager
New
S
StepfulHealthcare workforce
Location: Remote, United States; This opportunity can be hybrid, based out of our NYC office, or fully remoteFull-TimeManager
SalaryThe target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits.
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Job Details
- Experience
- 5+ years of events or field marketing experience, including at a startup
- Required Skills
- SalesforceBudget managementHubSpot
Requirements
- Have 5+ years of events or field marketing experience, including at a startup.
- Have managed several events at once from start to finish, including budgets, vendors, and on-site execution.
- Have hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool such as HubSpot, Salesforce, or Marketo.
- Have experience running webinars or virtual events from promotion through follow-up.
- Be comfortable building processes and tools when infrastructure is not in place.
- Bring strong project management and communication skills.
- Flag risks early to sales and marketing partners.
- Be willing to travel to events, including during the busy fall season.
- Healthcare, health system, HR, or workforce audience event experience is a bonus.
- Experience launching a company's flagship event or customer summit is a bonus.
- EdTech, workforce development, or healthcare experience is a bonus.
Responsibilities
- Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination.
- Coordinate the events contractor and outside vendors to deliver events on time and on budget.
- Prepare target account lists, briefing documents, and meeting schedules with the Workforce Solutions team.
- Implement and maintain event lead tagging in HubSpot so leads and attendees are attributed correctly.
- Run post-event follow-up sequences and quickly hand warm conversations to sales.
- Track attendee engagement after events and share insights to guide future event investments.
- Run the paid webinar program, coordinating topics, speakers, promotion, production, and follow-up.
- Support planning and execution for a Stepful-hosted event.
- Build repeatable event playbooks and checklists, and experiment with AI tools to speed up preparation and follow-up.
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