- Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination.
- Coordinate the events contractor and outside vendors to deliver events on time and on budget.
- Prepare target account lists, briefing documents, and meeting schedules with the Workforce Solutions team.
- Implement and maintain event lead tagging in HubSpot so leads and attendees are attributed correctly.
- Run post-event follow-up sequences and quickly hand warm conversations to sales.
- Track attendee engagement after events and share insights to guide future event investments.
- Run the paid webinar program, coordinating topics, speakers, promotion, production, and follow-up.
- Support planning and execution for a Stepful-hosted event.
- Build repeatable event playbooks and checklists, and experiment with AI tools to speed up preparation and follow-up.