Senior Campaign Manager – ABM & Field Marketing
New
A
AccruentB2B SaaS Marketing
Remote US Time zone, US Time zoneFull-TimeSenior
Salary114,100 - 155,500 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management
- Required Skills
- SalesforceHubSpot
Requirements
- 7+ years in B2B SaaS marketing.
- 3+ years of specific experience in ABM or campaign management.
- Proven ownership of ABM campaigns.
- Experience partnering directly with sales on named or target accounts.
- Proficiency in leading cross-functional marketing initiatives.
- Strong understanding of sales intent signals, account tiering, and funnel attribution.
- Experience with Salesforce, HubSpot, or ZoomInfo Marketing.
- Bachelor's degree or formal education.
- Ability to operate across both strategy and execution.
Responsibilities
- Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
- Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies.
- Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
- Partner with regional field teams to align ABM efforts with local go-to-market strategies.
- Support event strategy, regional activations, and sales enablement initiatives.
- Manage end-to-end campaigns, including content development and reporting.
- Drive alignment between Sales and Marketing through joint planning and shared KPIs.
- Present performance insights and recommendations to senior leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
