Senior Growth Marketing Manager
C
CobaltCybersecurity
Remote - US (East or Central)Full-TimeSenior
Salary($110,00 - $130,000) + equity + benefits
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceHubSpotData analytics
Requirements
- 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
- Demonstrable expertise in account-based marketing (ABM) strategies, tactics, and modern growth technologies.
- Expertise with Salesforce and HubSpot.
- Experience with intent tools such as UserGems or 6Sense.
- Hands-on experience developing MCP agents.
- Strong analytical skills with the ability to interpret data and derive actionable insights for campaign optimization.
- Exceptional written and verbal communication skills.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Responsibilities
- Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts.
- Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey.
- Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution.
- Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts.
- Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell.
- Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts.
- Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
- Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.
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