Senior Manager, DTC & Digital Marketing
A
Allergy Research GroupNatural products
United StatesFull-TimeManager
Salary$120,000 - $135,000 USD/year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSEOLead GenerationDigital MarketingHubSpotCRMData analytics
Requirements
- 6+ years of experience in B2B or B2C digital marketing with a focus on lead generation.
- Proven success in managing online lead generation campaigns using SEO, PPC, email, social media, and content marketing.
- Experience in leading cross-functional teams and direct reports.
- Ability to interpret data and metrics to refine strategies.
- Expertise in CRM systems, marketing automation tools (HubSpot preferred), SEO platforms, and analytics software.
- Strong organizational skills for managing multiple campaigns simultaneously.
- Excellent verbal and written communication skills.
- Innovative thinking for designing compelling campaigns.
- Ability to collaborate with creative teams, product marketing leaders, and external partners.
Responsibilities
- Develop and implement comprehensive lead generation and DTC growth campaigns.
- Optimize landing pages, funnels, and website structure for conversion efficiency.
- Manage performance across digital channels including SEO, PPC, paid social, and email.
- Partner with sales teams to ensure lead alignment and revenue goal achievement.
- Analyze performance data to track metrics such as CPL, CAC, and conversion rates.
- Oversee content development strategy including blogs, webinars, and white papers.
- Manage the digital marketing budget to maximize ROI and forecast performance.
View Full Description & ApplyYou'll be redirected to the employer's site
