Marketing and Events Manager
New
T
TestAssureWorkforce management software
Fully remote (US-based)Full-TimeManager
SalaryUp to 85,000 USD per year
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- Project ManagementHubSpot
Requirements
- 5+ years of B2B marketing experience, with a strong track record in events.
- Hands-on experience managing digital campaigns, webinars, and conferences or trade shows.
- Experience with HubSpot or a comparable marketing automation platform.
- Strong project management skills and ability to manage multiple campaigns and deadlines independently.
- Comfort working cross-functionally with sales, partners, customer success, and leadership.
- Clear, effective writing and communication skills.
- A data-informed approach to evaluating and improving campaign performance.
- A generalist mindset and comfort with hands-on execution.
- Willingness to travel occasionally (approximately 10–25%) for conferences, trade shows, and staff meetings.
- Nice to have: experience building and managing paid ad campaigns or partner and channel marketing programs.
- Nice to have: familiarity with brand and product marketing fundamentals, including positioning, messaging, and launches.
- Nice to have: experience marketing to enterprise or HRIS/HR technology buyers.
Responsibilities
- Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels.
- Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre- and post-event follow-up.
- Support brand marketing efforts, including messaging consistency, content development, and campaign creative.
- Contribute to product marketing initiatives such as launches, sales enablement content, and positioning.
- Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events.
- Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation.
- Track, analyze, and report on campaign performance and ROI.
- Manage vendor and event budgets, timelines, and deliverables.
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