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Digital Marketing Manager

Digital Marketing Manager

New
A
ArrayFintech
Remote - USA or CanadaFull-TimeManager
Salary$160,000 + for base salary, depending on experience. Full time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.
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Job Details

Experience
5+ years running performance marketing hands-on for B2B
Required Skills
SalesforceSEOA/B testingHubSpot

Requirements

  • Have 5+ years of hands-on B2B performance marketing experience with real budget ownership.
  • Demonstrate fluency in Google Ads, LinkedIn Campaign Manager, GA4, and Google Tag Manager.
  • Have experience with a CRM/MAP stack; the company uses Salesforce and HubSpot, as well as ZoomInfo and Gong.
  • Be able to run technical SEO audits, brief content, and explain search visibility, including AI search, to executives.
  • Have CRO experience using testing frameworks.
  • Use a pipeline-first approach, focusing on opportunities and revenue influenced.
  • Manage multiple campaigns and stakeholders with clear briefs and timelines.
  • Be comfortable owning a broad, agency-sized scope as a team of one.
  • Use AI tools to accelerate analysis, reporting, briefs, and creative iteration.

Responsibilities

  • Own Google Ads and LinkedIn strategy and execution, including account structure, budgets, bids, audiences, creative testing, and performance.
  • Build the organic search program, including technical SEO, on-page work, keyword strategy by vertical, and AI-search visibility.
  • Own top-of-funnel demand programs, including search and social capture, content syndication, retargeting, and paid support for ABM.
  • Manage landing pages, A/B testing, form and funnel optimization, and the Qualified chatbot routing through Salesforce.
  • Own tracking and reporting, including UTM discipline, Salesforce campaign hygiene, and pipeline-by-channel reporting.
  • Report digital’s pipeline contribution by vertical using sales-aligned terms.
  • Cut spend on underperforming programs and act on findings, including audience, page, and tracking changes.
  • Use AI tools to accelerate analysis, reporting, briefs, and creative iteration.
View Full Description & ApplyYou'll be redirected to the employer's site
$160,000 + for base salary, depending on experience. Full time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.
Apply Now