- Plan and execute conferences, trade shows, virtual executive roundtables, and company-hosted events.
- Lead project management for Blooming Days in-person summits and virtual programming.
- Coordinate integrated, multi-channel marketing campaigns and track scopes, timelines, milestones, ownership, and dependencies.
- Manage event timelines, vendors, budgets, deliverables, attendee communications, and internal responsibilities.
- Oversee HubSpot use across marketing automation, attribution, data hygiene, and Sales alignment.
- Manage website optimization initiatives with external vendors, focusing on user experience and conversion.
- Coordinate speaker outreach, scheduling, preparation calls, asset collection, and event-day requirements.
- Maintain marketing dashboards and report on funnel conversion, lead velocity, campaign performance, event ROI, and customer discovery metrics.
- Standardize campaign and event intake, approval workflows, and request frameworks.
CRMHubSpotAsana