Vertical Marketing Manager
New
A
ArrayFintech, financial services
Remote - USA or CanadaFull-TimeManager
Salary$160,000 + for base salary, depending on experience.
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- Project Management
Requirements
- Bring 5+ years of B2B marketing experience.
- Have experience in product marketing, vertical/industry marketing, or partner/channel marketing.
- Have experience in high-growth SaaS, fintech, financial services, or adjacent environments.
- Demonstrate measurable pipeline and revenue impact from vertical- or segment-focused marketing initiatives.
- Have hands-on experience building personalized account-level messaging and running 1:1 or 1:few ABM programs.
- Translate complex, data-centric technology into clear, compelling industry narratives.
- Partner closely with sales teams and influence cross-functional stakeholders without direct authority.
- Apply analytical rigor and tie marketing programs to business outcomes.
- Manage multiple initiatives simultaneously in a fast-paced environment.
- Use AI tools to accelerate work.
Responsibilities
- Define and execute vertical marketing strategy for the assigned GTM Pod.
- Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Build personalized messaging frameworks by account tier, persona, and pain point.
- Partner with Product, Data, and Marketing to incorporate differentiated data and insights into account narratives.
- Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders.
- Deliver account-personalized enablement materials, including decks, playbooks, battlecards, ROI tools, and customer stories.
- Partner with GTM leaders to build and execute personalized campaigns that generate qualified pipeline from priority accounts.
- Coordinate campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences.
- Partner with RevOps to define success metrics, analyze performance, and refine campaigns.
- Track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
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