Performance Creative Strategist
J
JobgetherPerformance marketing
Based in the United StatesFull-TimeMiddle
Salary66,300 - 85,000 USD per year
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Job Details
- Experience
- 3+ years of experience in creative strategy, communications or content strategy, media buying, performance marketing, or a related discipline
- Required Skills
- Data Analysis
Requirements
- Have 3+ years of experience in creative strategy, communications or content strategy, media buying, performance marketing, or a related discipline.
- Bring strong knowledge of performance creative across paid media channels such as Google UAC, TikTok, Snapchat, and YouTube.
- Understand creative testing methodologies and optimization of down-funnel performance metrics.
- Analyze data, identify meaningful insights, and turn findings into creative recommendations and testing strategies.
- Communicate and present effectively to clients, simplifying complex information and articulating a strategic point of view.
- Manage multiple priorities and workflows with strong organization and attention to detail.
- Take ownership of projects from strategy through execution in a fast-paced environment.
- Agency experience is strongly preferred.
- Experience developing or influencing creative strategies for global or complex clients is preferred.
Responsibilities
- Develop creative briefs and campaign strategies that address audience barriers and support measurable performance.
- Analyze creative concepts and performance results, then translate findings into testing and iteration strategies.
- Serve as a client-facing strategic partner and provide data-driven recommendations.
- Lead creative testing roadmaps across global accounts and connect messaging strategy with optimization goals.
- Partner with media teams to relate creative testing results to KPIs such as CTR, CPA, and conversions.
- Collaborate with creative, design, and production teams to develop campaign assets.
- Manage creative workflows from briefing and production through testing and optimization.
- Partner with research teams on market research and trend analysis to inform creative direction.
- Present concise, actionable insights to clients and internal stakeholders.
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