Performance Creative Strategist
D
DEPT®Performance marketing
US Remote; Location: United StatesFull-TimeMiddle
Salary66,300 - 85,000 USD per year
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Job Details
- Experience
- 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing
- Required Skills
- Data Analysis
Requirements
- Have 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing.
- Bring agency experience; it is strongly preferred.
- Have deep knowledge of performance creative across paid media channels, including Google UAC, TikTok, Snapchat, and YouTube.
- Understand creative testing methodologies and optimization of down-funnel KPIs.
- Demonstrate the ability to generate data-driven insights.
- Communicate with clients, simplify complex information, tell a clear story, and confidently present recommendations.
- Manage multiple priorities in a fast-paced environment and own results end-to-end.
- Bring strong organizational skills and meticulous attention to detail.
Responsibilities
- Develop creative briefs and campaign strategies that address audience barriers and drive measurable performance.
- Analyze successful and underperforming creative concepts and recommend data- and audience-informed tests or iterations.
- Serve as a primary client contact and present strategic recommendations across creative and performance topics.
- Write creative and media briefs using product, brand, audience, performance, and testing insights.
- Lead creative testing roadmaps across global accounts and connect messaging strategy to optimization goals.
- Partner with media teams to relate testing results to CTR, CPA, and conversions.
- Collaborate with creative, design, and production teams to deliver assets aligned with client objectives and media best practices.
- Manage creative workflows from briefing and production through iteration and optimization.
- Analyze creative performance data and share actionable insights with clients and internal teams.
- Partner with research teams on market research and trend analysis, and contribute to case studies, content, and client presentations.
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