Principal Product Marketing Manager, Core Platform

New

Based in United StatesFull-TimePrincipal

Salary170,990 - 231,200 USD per year

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Job Details

Experience: 7+ years of experience in Product Marketing or a closely related field
Required Skills: Cross-functional collaboration

Bring 7+ years of experience in Product Marketing or a closely related field, including platform- or brand-level experience.
Demonstrate expertise in customer-backed positioning and messaging architecture, including frameworks adopted and maintained across teams.
Have experience partnering on product-led growth motions, including funnel strategy, trial optimization, self-serve acquisition, and Growth collaboration.
Translate product strategy and roadmap inputs into positioning for capabilities before launch.
Bring experience with SaaS pricing and packaging, including competitive analysis, willingness-to-pay research or inputs, and packaging trade-offs.
Understand websites as marketing and conversion channels, including information architecture, positioning, and conversion thinking.
Develop enablement resources that address frontline needs and improve customer conversations.
Work confidently with funnel and campaign data, with strong writing and messaging skills.
Create playbooks and structure in ambiguous environments, balancing speed with pressure-testing assumptions.
Communicate and collaborate across Product, Marketing, Growth, Web, Design, and customer-facing teams, and influence stakeholders.
Experience in healthcare SaaS or another highly regulated industry is a meaningful plus.

Own the core platform positioning and messaging architecture, including its value proposition, communication pillars, claims, metrics, and proof points.
Contribute platform value framing, competitive intelligence, customer insights, and funnel performance data to pricing and packaging decisions.
Partner with Product leadership to translate roadmap capabilities into positioning and align current messaging with future product direction.
Partner with growth channels on audience targeting, messaging, trial experiences, website strategy, funnel motions, and acquisition conversion opportunities.
Collaborate with Web, Design, and other teams on information architecture, customer experiences, campaigns, demos, video, and marketing assets.
Develop talk tracks, competitive responses, messaging frameworks, and playbooks for Support, Customer Success, and other customer-facing teams.
Build scalable marketing systems and playbooks, using customer, campaign, and funnel data to test assumptions and improve messaging.

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