Director Developer Platform Marketing and Growth
New
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GoDaddyDeveloper platforms
Location: United States; Additional Job Posting Locations: Serbia - Remote; United Kingdom - RemoteFull-TimeDirector
SalaryNew York City Metro, Kirkland/Seattle: $169,600 — $254,400 USD; Bay Area (Santa Clara, San Francisco) and Los Angeles: $185,000 — $278,000 USD; Austin, D.C. Metro, CA (non-Bay Area), HI, IL, MA, NH, OR, VA, WA: $159,500 — $239,500 USD; All other US locations not previously listed: $142,500 — $213,500 USD
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Job Details
- Experience
- 10+ years proven experience across developer marketing, technical marketing, product marketing, technical partnerships, or developer relations
Requirements
- Bring 10+ years of proven experience across developer marketing, technical marketing, product marketing, technical partnerships, or developer relations.
- Have experience in a global platform, developer infrastructure, API-first, cloud, or ecosystem-led business; this is identified as ideal.
- Show success building cross-functional GTM programs across product, engineering, communications, partnerships, community, events, email, social, press, and core marketing teams.
- Demonstrate credibility with developers, technical practitioners, agencies, open-source communities, or platform ecosystems.
- Be familiar with how these audiences evaluate platforms through documentation, GitHub, tutorials, community channels, and peer validation.
- Have experience developing platform partnerships and ecosystem distribution, including placing products in partner workflows, marketplaces, connector directories, coding assistants, LLM chat environments, or developer plugin experiences.
- Bring a strong understanding of developer tools, AI agents, MCP integrations, agent engine optimization, LLM discovery behavior, and machine-readable content.
- Be able to translate sophisticated platform capabilities into clear narratives for developer, business, and executive audiences.
Responsibilities
- Develop the operating model and evaluation framework for how GoDaddy’s Developer Platform is discovered, embraced, and recommended by developers and AI systems.
- Ensure GoDaddy is recommended in AI tools, coding environments, and agent frameworks, and make the next step easy for customers.
- Identify and establish platform partnerships, and get GoDaddy into connector and MCP directories and partner workflows.
- Collaborate with product, engineering, marketing, and site teams to make developer.godaddy.com useful to both AI systems and developers.
- Lead agent engine optimization across coding assistants, agent frameworks, LLM chat environments, and emerging AI operating systems.
- Own developer GTM channels, including the engineering blog, Discord, email newsletter, developer and AI builder communities, GoDaddy Pros and WD&D outreach, and social amplification.
- Plan and lead customer engagement events, attend external developer conferences and industry events, and represent GoDaddy in developer and AI-native builder communities.
- Build the change communications system for platform releases, breaking changes, deprecations, pricing updates, and other milestones.
- Expand the go-to-market motion as the Developer Platform grows across product areas and use cases.
- Align GTM work with Developer Platform product and engineering teams and central marketing functions, and measure platform-led growth signals.
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