Performance Creative Strategist, New Ventures
New
P
Pomelo CareWomen's healthcare
Open to remote candidates across the continental USFull-TimeMiddle
SalaryThe expected base salary range offered for this role is $110,000-$130,000. This role is also eligible for equity
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Job Details
- Experience
- 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy
- Required Skills
- Project Management
Requirements
- Have 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy.
- Bring experience at a DTC brand, healthtech company, or high-growth agency.
- Have a track record of building efficient creative production workflows.
- Be able to manage external partners and agencies proactively.
- Understand performance metrics including Hook Rate, Hold Rate, CTR, CAC, and LTV.
- Translate patient insights into compelling advertising messages.
- Track paid-social creative, save examples, and adapt successful ad structures to the brand.
- Be able to brief, direct, and assemble video assets; being on camera is not required.
- Bridge brand identity, clinical nuance, and direct-response performance needs.
- Bonus: Bring healthcare, women's health, or regulated DTC experience.
- Bonus: Have hands-on video editing or static design skills, such as CapCut, Premiere, Figma, or Canva.
- Bonus: Have experience managing creator or influencer networks or agency workflows at scale.
Responsibilities
- Mine qualitative and quantitative data, including reviews, surveys, and community forums, to understand patients and identify messaging insights.
- Translate patient insights into high-converting messaging and creative angles.
- Track emerging formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV.
- Generate fresh creative concepts rather than relying only on minor iterations.
- Build and manage a project management system for creative assets.
- Drive production timelines, manage external creative partners and agencies, and remove workflow bottlenecks.
- Move creative assets quickly from concept to live testing.
- Review paid-channel performance weekly with the Growth team and turn results into actionable retrospectives.
- Scale winning creative frameworks and sunset underperforming assets.
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