Retention/Email Strategist - DTC eCommerce
New
R
Right Hook DigitalDTC eCommerce
US-Based, RemoteFull-TimeMiddle
Salary75,000 - 95,000 USD per year
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Job Details
- Experience
- 2+ years of hands-on Klaviyo experience
- Required Skills
- Project ManagementClient relationship management
Requirements
- Have 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts, including flows, campaigns, segmentation, and deliverability.
- Demonstrate a track record of measurable retention results for brands.
- Bring a commercial mindset focused on revenue and profit, not only open rates and click-through rates.
- Have client-facing experience owning relationships, presenting strategy, and navigating difficult conversations.
- Have experience managing or directing a small team or pod.
- Bring strong project management skills and stay ahead of deadlines.
- Have excellent written and verbal communication skills.
- Provide a required 2-minute intro video with the application.
- SMS experience via Klaviyo or Postscript is a plus.
- Familiarity with analytics tools beyond Klaviyo, such as Hiro Analytics or Triple Whale, is a bonus.
Responsibilities
- Own retention strategy across a portfolio of 6–8 client brands, including flows, campaigns, segmentation, SMS, and lifecycle health.
- Use data to identify high-leverage opportunities in each account and build a plan to capture them.
- Brief and direct the email specialist and designer on the execution pod.
- Lead client relationships, including monthly reporting, strategy presentations, and conversations when performance dips.
- Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin.
- Collaborate with paid social and Google pods on multi-channel clients.
- Stay current on platform changes, emerging tools, and developments in DTC retention.
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