Marketing Operations Lead
L
Lone Wolf TechnologiesB2B SaaS, Real Estate
Toronto, ON (Remote)Full-TimeLead
Salary140,000 - 178,000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisHubSpotCRM
Requirements
- 5+ years in marketing operations
- Demonstrated HubSpot administration/expertise
- Proven experience with marketing analytics, reporting, and dashboarding
- Track record leading cross-functional projects with multiple stakeholders
- Hands-on experience applying AI tools to marketing workflows
- Strong process-design and documentation skills
- Ability to translate data and systems into clear recommendations
- B2B SaaS or real estate industry experience (preferred)
Responsibilities
- Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
- Design and continuously improve marketing processes to increase team efficiency and campaign velocity
- Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
- Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
- Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
- Manage lead scoring, segmentation, and lifecycle automation within HubSpot
- Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
- Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
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