Search & Discoverability Lead

Horizontal DigitalDigital Consultancy

UK / EMEA (Remote / Hybrid)Full-TimeLead

Salary not disclosed

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Job Details

7+ years' experience in SEO with a strong technical focus, ideally within an agency or consultancy environment.
Deep expertise in technical SEO including migrations, redirect mapping, indexation, and site architecture.
Strong hands-on experience with tools such as Ahrefs, SEMrush, Screaming Frog, GA4, and Search Console.
Experience with AI/LLM visibility platforms such as Scrunch, Peec, or Profound.
Understanding of structured data, semantic search, and AI-driven discoverability (AEO/GEO).
Hands-on experience delivering SEO within Sitecore environments (XP, XM Cloud, or Sitecore AI).
Familiarity with JavaScript SEO, rendering challenges, and modern web architectures.
Strong collaboration and communication skills across technical and non-technical teams.
Proven ability to translate complex technical findings into clear, prioritised roadmaps.
Experience working with Content, UX, Data, and Technology teams.

Lead comprehensive technical SEO audits across crawlability, indexation, rendering, and site architecture.
Define and deliver strategies aligned to SEO, AEO, and GEO best practice, translating findings into prioritised, actionable roadmaps.
Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes.
Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog, and AI/LLM visibility tools.
Partner with Content Strategists on keyword research, intent mapping, and SERP analysis.
Advise on SEO best practice within Sitecore XP, XM Cloud, and Sitecore AI.
Present audit findings and recommendations to clients and support pre-sales efforts.

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