- Own SEO strategy and delivery for a portfolio of Australian clinic websites.
- Grow local visibility through Google Business Profile, map rankings, location and treatment pages, and citations.
- Optimize for AI search using schema, entity and E-E-A-T signals, and content that AI tools quote and link to.
- Run technical audits covering indexation, crawling, site speed, Core Web Vitals, redirects, and cannibalisation, and write clear tasks for the web team.
- Research keywords and competitors for each suburb and treatment.
- Brief content writers and check their work before it goes live.
- Report monthly using Search Console and GA4 evidence, including what moved and what to do next.
- Follow the page-protection process before live changes and send health-claim wording for compliance review.
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