Performance Marketing Manager, Forecasting & Market Intelligence

ScopelyMobile Gaming

CanadaFull-TimeManager

Salary$80,000 — $115,000 CAD

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Job Details

Strong experience in performance marketing, growth, marketing analytics, strategy, or market intelligence, ideally within mobile games or consumer digital businesses.
Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
Excellent analytical skills with the ability to turn incomplete or ambiguous information into structured assumptions and recommendations.
Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks.
Strong attention to detail and a high bar for model integrity, source quality, and assumption validation.
Experience working with multiple data sources, including internal performance data, third-party market intelligence tools, partner benchmarks, and competitive research.
Ability to communicate analytical findings clearly to both technical and non-technical stakeholders.
Strong cross-functional working style and comfort partnering with teams across Marketing, Product, Finance, Analytics, and leadership.
Ability to manage multiple concurrent workstreams and operate effectively with limited oversight.
Comfortable using AI and other analytical tools to accelerate research and analysis.

Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, paid and organic assumptions, and launch phasing.
Build and maintain relevant comparable game-peer sets based on genre, monetization model, platform, geo mix, audience, launch strategy, creative approach, and expected scale.
Develop and maintain dCPI benchmarks and degradation curves, combining Scopely historical performance, partner benchmarks, competitor data, and external market signals.
Build sensitivity analyses that make the impact of key assumptions clear and help teams understand the range of potential outcomes.
Track competitor UA investment, creative trends, app-store movement, channel activity, launch performance, and regional signals across relevant games and genres.
Produce recurring market-intelligence and competitive-pulse readouts that identify meaningful changes in the market and potential implications for Slate titles.
Support regional opportunity sizing and geo strategy, including differences in acquisition cost, scale, organic potential, and market dynamics.
Partner closely with Performance Marketing, Product, Strategic Marketing, Finance, and Analytics stakeholders to gather inputs and pressure-test assumptions.

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